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In The Wild: Matthew Willcox, Draftfcb
First in our In The Wild series is Matthew Willcox, Executive Director of advertising agency Draftfcb’s Institute of Decision Making. As a part of his job at the IDM, his charge is to help the network...
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In The Wild: Rory Sutherland
Next in our series of decision making science In The Wild is Rory Sutherland, the Vice-Chairman of Ogilvy Group, one of the largest communications groups in the UK with 11 specialist companies ranging...
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In The Wild: Daniel Egan
Next in our series of practitioners is Daniel Egan, Director of Behavioral Finance and Investing at Betterment.com. Prior to joining Betterment he was the Behavioral Finance Specialist for Barclays...
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In The Wild: Leigh Caldwell
This week in our practitioner series we’re featuring Leigh Caldwell who is a behavioural economist and founding partner of pricing research consultancy Irrational Agency. He’s been applying decision...
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In The Wild: Colin Strong
This week in our practitioner series we’re featuring Colin Strong, managing director of the Technology division at global market research agency GfK in London. He first studied judgement and decision...
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In The Wild: Tom Ewing
Next up in our series of practitioners embracing the world of JDM research is Tom Ewing, Chief Culture Officer at market research agency BrainJuicer, where he works in the Labs team, helping translate...
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In The Wild: Kelly Peters
This week in our practitioner series we’re featuring Kelly Peters, Chief Executive Officer and Managing Partner at BEworks, a behavioral economics firm based in Toronto. She has over twenty years’...
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In The Wild: Tom Wein
In our first In The Wild interview of 2014, we speak to Tom Wein who is a behavioural change consultant who has led major primary research projects to tackle counter-radicalization, aid security sector...
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Viewpoint: Nudging Nudgers’ Nudges
Editor’s note: Ben Kozary, who you may already know from his articulate and thought-provoking post on why he has decided to leave academia, has become the latest recruit into the InDecision team,...
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In The Wild: Nathalie Spencer
Continuing our In The Wild practitioner series, this week we’re pleased to feature Nathalie Spencer who is a behavioural economist in the RSA’s Social Brain Centre (The Royal Society for the...
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